Thursday, 30 June 2011

Week 3: What is Index,Symbol and Icons


What is index?
From my understanding index is a sign where it gives the direct meaning and it can be easily understand the purpose of the sign and the object in its direct point of views. We can recognize the object easily without having different meaning on it as the object is already exist and don’t need any advance interpretation for the object.
Examples:

The meaning of the directional signpost above represents school
crossing watch for pedestrian ahead.
The sign
shows the changes of climate
What is Symbol?

Symbol is a sign that does not show the direct meaning of the object. To get exact meaning or description of the object that we saw, we should learn deeper through the association. It does not show the real meaning, logic or connection between it. Any words are considered as symbol.
For an examples,

The color of red represents danger sign
What is Icons?
An icon is a sign where it represents the object in reality.it can be in form of photograph, illustrative or diagrammatic. Icon can gives into different meaning of what we had seen, it influenced by the cultural conventions.it is the simplest since the pattern physically resembles of what it seems to be.
For an example,
If this brings to mind a kind of fruit, it is acting as an icon

Tuesday, 28 June 2011

Week 2: What is text and media in Semiotic?

     
          According to my understanding, text in semiotic means a message that has been recorded in some kind of way. For an example, messages that are conveyed in writing, audio or video recording are called text in semiotic. Text can also be found in any medium; verbal, non-verbal or both. Besides that, collections of signs such as words, images, sounds or gestures in a particular medium is also called a text.


        Media in semiotic means a medium that is used to communicate a message. It is used in many ways and categories such as speech and writing, print, and broadcasting or in mass media (television, radio, newspaper, magazine and etc..). In daily communication between humans, medium is refer to telephones, letter, fax, e-mail and video conferencing. Some theorist classify media according to the channels involved (visual, auditory, tactile and etc..). Every medium has its restriction from the channels it utilizes. For an example, we cant express everything in language or in the words. Moreover, some kind of experience such as taste and touch cannot be represented through conventional media at all.